Noah Unveils Charlie the Tuna Beanies to Address Overfishing and Water Pollution

Brendon Babenzian and his Noah imprint have released yet another item, which other than hits its mark stylistically, also carries impactful environmental importance. The lifestyle brand thought to use iconic '60s commercial icon Charlie the Tuna and the ad's catchy phrase, "Sorry Charlie," to convey an important message. The expression was initially used as a light-hearted way for Star-Kist Tuna brand to turn down Charlie from being selected as a tasty seafood product. Noah decided to spin the p...